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"There is no fear in hope!"

Beauty from Ashes is specially designed to bring forth inner healing and mental health awareness, which we believe is the cornerstone of overall health and wellness. Our programs are explicit in making the connection between learned behaviors from years of traumatic experiences and developing strategies to uproot such behaviors, thus creating a clean slate of mind. We help our clients become better community leaders, family members, and friends by leading them to discover their life’s purpose. They learn how to be intentional in their decision making and develop healthy, habitual thinking patterns geared towards the outcomes of their desired life goals. We aid in burning away negative self-images, stigmas, and assumptions to allow for the emergence of the beauty of one’s true self. Beauty from Ashes fills the voids of hope, healing, and health from the inside out.

Meet The Team

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Lexi Ford  
Founder, COO, & CFO

I have a background in customer service, and small business management, development, and operations. I have a great passion for business, especially business that can help others. I was approached by Via to start BFA in 2020. The reward definitely was outweighing the risk and I jumped in full force. I saw the passion Via had for programs involving at risk youth and adults and I wanted to be a part of it. I believe our programs and company is the answer to many revolving issues. I believe in Via's ability to create true change in faulty systems, change in lives of traumatized people, and change in less than par mental health treatment standards for youth and adults. Together we are seeking to create better outcomes, purpose for those who may seem lost, and a more confident approach to supporting and treating at risk youth and adults. 

Via McGriff 
Founder & CEO

 "Ms. Vee", as my students like to call me, am a mother of four, who's number one objective is to help others find their "true identity" and purpose within that. I have been a personal trainer, coach and nutritionist collectively over the course of 17 years; helping people overcome some of the most detrimental objective's life has to offer. I use those life experiences to empower future leaders, not just in my clients, but in generations to follow. My experiences and gifts allow me to effectively work with employers, staff, men, women, and children that are in search of purpose and meaning, clarity of life, and in need of help through healing. I am currently in school working towards my Doctorates in Psychology, with hopes it will allow for further reach in our communities.

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